Every time we assist you with a publishing project, you get the benefit of our experience — and complete control over your project.
Whether you’re getting our help with editing or ebook creation or print-book creation, you’re really buying 2 things.
(1) Your book the way you want it.
(2) Our advice on what you should want.
For big issues (cover design, overall appearance, matters of content, etc.), we tend to check in with you and have a discussion about the options. In those cases, our advice comes explicitly as part of that conversation. We usually show you several different approaches, explain what we think should be done, and explain our reasoning based on our experience with print and digital writing and publishing.
For the myriad of small issues that come up in each book (comma placement, ebook file structure, exact print-book gutter margins, etc.), we generally just produce the book the way extensive experience tells us it should be — and then we ask you to review it and make sure you like what we’ve done.
In that sense, we embed our advice in the product itself.
Any time you wonder about (or dislike) the way we handle those small issues, we’ll be happy to separate out the advice and explain the decisions on those details. But if we explain our thinking, and it doesn’t fit with your vision, or you decide you’d like something done differently for any reason, you still get #1: your book the way you want it.