The Future of Freedom Foundation’s newest release is soaring through the Amazon charts. The book is Richard Ebeling’s Monetary Central Planning and the State, and we released it just yesterday.
How did we do this — again?
Well, it helps that there are hundreds or maybe thousands of readers who have been thrilled by this book already in its first incarnation as a series of 40 articles in FFF’s Freedom Daily years ago. So right out of the gate, this book starts with a great reputation.
It also certainly helps that Ebeling is a venerable figure, who has built a mighty following with decades of consistently erudite, clear writing.
It helps that the cover is interesting to look at and well-suited to the Amazon sales environment.
It sure helps that the book itself is of professional quality, but it’s also priced down low to make it move (just 99 cents!).
And it helps that we picked good categories for it to succeed in (you want a category that does have other books your potential customers are reading, but that isn’t so crowded that you’re going to be stuck down at 1,000,000th place).
Right now, Monetary Central Planning is #2 on Amazon’s charts in the category of Political Freedom, and it’s #5 in Economic Theory. That is an amazing place to be on its very first day. And there’s no reason it can’t hit #1 in both tomorrow.
Now, when we look at tomorrow’s rankings, it’s going to help that we built on this early success by blogging about it, and that our friends and fans shared and tweeted posts like this one (hint, hint).
And when we look at the rankings over the next month, it’s going to help even more that our friends and fans and readers wrote some reviews of the book on Amazon (hint, hint, hint).