In a discussion over at the Libertarian Fiction Authors association, during a recent conversation about professional publishing assistance, one of our clients recently gave us a ringing endorsement. Here’s the full statement from John Brown, author of State of Terror.
Having a professional do your editing, cover, and interior design is not an option; it’s mandatory. Don’t even think about editing your own writing, even if you’re an editor by trade. And, do you have a solid background in graphical design? How about HTML? Sure, you could just hit a button and publish, but this is one of those things where just because you can, doesn’t mean you should. Try to save money by doing it yourself and it will show. In traditional publishing, they do these services for you. With self-publishing, you are still expected to have a polished product. You can afford to pay for your own professional team because you’ll be getting much higher royalties. It’s an investment; you’ll get a return from higher sales and better comments. I think we owe the reading public the very best we can do. If your name is on it, then it should be of the highest quality, something in which you can take pride for many years. Otherwise, don’t bother.
Publishing is much more than just writing. It’s best to put one’s ego aside and think of the entire project as a collaboration. The writer may be the master architect, but there are builders and designers involved, and they play a critical role in execution. Much of the creative process comes from involving others and letting the project evolve in unforeseen directions. For this reason, I don’t like speed writing contests, the 50,000-words-in-50-days type of promotions. Art and craft take time.
I also believe that it’s best to hire professionals who can work together. Handoffs are to be avoided; it lessens responsibility for the final product. That’s why I went with Invisible Order. They do it all, from editing and design, to setting up ISBNs and vendor accounts. Jeffrey Tucker and Wendy McElroy went with IO, and that was good enough for me.
We’re very grateful to John and all the other authors who’ve put their trust in us over the last few years. To see a sample of our handiwork, you can buy the ebook of John’s IO-produced novel, State of Terror, on Amazon.com. We’ll be releasing the print version shortly.