Category Archives: Publishing

Our Experience in Your Hands

Every time we assist you with a publishing project, you get the benefit of our experience — and complete control over your project.

Whether you’re getting our help with editing or ebook creation or print-book creation, you’re really buying 2 things.
(1) Your book the way you want it. 
(2) Our advice on what you should want.

For big issues (cover design, overall appearance, matters of content, etc.), we tend to check in with you and have a discussion about the options. In those cases, our advice comes explicitly as part of that conversation. We usually show you several different approaches, explain what we think should be done, and explain our reasoning based on our experience with print and digital writing and publishing.

For the myriad of small issues that come up in each book (comma placement, ebook file structure, exact print-book gutter margins, etc.), we generally just produce the book the way extensive experience tells us it should be — and then we ask you to review it and make sure you like what we’ve done. 
In that sense, we embed our advice in the product itself. 

Any time you wonder about (or dislike) the way we handle those small issues, we’ll be happy to separate out the advice and explain the decisions on those details. But if we explain our thinking, and it doesn’t fit with your vision, or you decide you’d like something done differently for any reason, you still get #1: your book the way you want it.

To find out how we can help with your next publishing project, just email us at invisibleorder@invisibleorder.com, or click here to use our contact form.

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A Note from a Freeman Reader

One very pleasant aspect of publishing in the Freeman is that I get to see the online article first, then a couple of months later I receive the print magazine (seeing my stuff in print still has a special appeal, much as I advocate digital), and then a few weeks later I sometimes get the more thoughtful notes that come from print readers:

Subject: Black Death and Taxes

Dear Mr. Marcus:

I have been reading The Freeman for fifty years or more now, and even though it is reaching the point that nearly everything in it is something I have heard before, every once in a while it supplies me with a new insight or piece of enlightening information. That was the case with your article in the most recent issue. When I read it I immediately rushed across the anteroom in the social science complex here at MSU-Northern to see what my colleague, a historian of libertarian inclination thought, and he confirmed everything you said.

Thanks.

James R. Edwards, Ph.D. (Economics)
Montana State University-Northern

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A PDF Is Not an Ebook or The Incredible, Moveable Ebook

CeciNestPasUnEbookThere are two common misconceptions in the blogosphere these days:

  1. that a PDF is an ebook;
  2. that a PDF can seamlessly become an ebook (MOBI for Kindle or EPUB for all other eReaders).

Let’s start with the first one: a PDF is not an ebook.

You might say, “Well, when I look at a PDF on my computer, it looks exactly like a book. It has page numbers and page headings and everything. I can even read it on my iPad.”

But the fact that you can read it on your computer or your tablet does not make it an ebook. It does indeed look like a print book. And that’s where the problem lies.

How an Ebook Redefines Moveable Type

An ebook is a text that can adjust itself to the device you use to read it and to settings you choose.

A PDF (Portable Document Format) cannot adjust itself. It is an image of a document that is always meant to look the same — the page always starts with a certain word and ends with a certain word. It has a hidden layer of code speaking to the electronic PDF reader and telling it how to display a static page — imagine an invisible grid with horizontal and vertical coordinates to place each element in a precise location.

These hidden instructions are why a PDF is not an ebook and why a PDF cannot be seamlessly changed into either of the standard ebook formats: MOBI and EPUB.

Ebooks are about flexibility — about reflow. An ebook morphs depending on what your settings are and what device you are reading on. You can change the font size, read a book in one-column view or in two columns, read the same copy of the book on your iPhone, iPad, computer, or even on your Kindle. The book needs to adapt easily to each of those devices and to how you want to read it.

When we make an ebook, we work on creating something that resembles a print book but that is malleable, transforming itself to meet the needs of the reader and the reading device.

We have to think about all the different platforms that people read on (Kindle, Nook, iBook, etc.) and the different ways readers customize their screens. I know people, for example, who have failing eyesight and who thought they would have to give up reading. Ebooks — true ebooks! — have changed their lives, because they can make the font as big as they need or even adjust the text color and contrast.

But what happens when you enlarge the font on a PDF? You can’t: you just enlarge the PDF and if you enlarge it too much, you can’t see the whole page on your screen.

You may want to say, “Well, yes, that’s true. But if I want to play with font size and read a PDF on a Kindle, I can put it through a free converter that will make an ebook for Kindle.” (I have in fact seen this as part of the sales pitch on websites selling PDFs as “ebooks.”)

That is indeed true and, occasionally, it might turn out all right. But usually it needs some help. And often a lot of help.

Why a PDF Can’t Magically Become an Ebook

This brings us to point number 2. Remember: the PDF has a hidden layer of information that gives precise instructions on how to make a page look like the printed page of the book. These instructions are useless for the eReaders because an eReader does not want to make a static page.

In fact, the program you use to make an ebook out of a PDF will not know what to do with most of those instructions. Computer programs are useful tools, but it is very hard to create one that can catch all the complexities involved in translating a PDF into an ebook.

Here are some examples of conversion oddities that we regularly encounter.

(1) Mysterious Text

The other day I started creating an ebook out of a PDF. I had put my document through the first step of the process and was going through the text to see just how much needed to be fixed when I came upon what seemed to be a random list of geographical places:

English Channel

England

France

Spain

Atlantic

Mediterranean

Africa

Having no idea why the list was where it was, I looked at the PDF as a reference. It turns out that the list had originally been words labeling different parts of a map. The PDF maker had layered the names of places on top of the image of a map. When I extracted the text from the PDF to create the ebook (and thus temporarily removed images), the names that had been layered onto the map were left all on their lonesome, referring to nothing and not knowing how to position themselves on the screen.

(2) The Ebook vs. the Typesetter

Think about what typesetters do: they do not let words fall randomly on a page to create a book. They are, after all, setting the type. Typesetters have to think about things like widows (the last word or last few words of a paragraph printed alone at the beginning of a new page or column) and orphans (the first line of a paragraph starting at the very end of a page or column), and when they are confronted with widows and orphans, they manipulate the page to get rid of them. And this becomes part of the PDF’s code.

When translated into ebooks, the mechanisms used to avoid widows and orphans turn into strange spaces between paragraphs or into paragraphs that start on the same line the previous paragraph ended:

Be good enough, honourable deputies, to take our request seriously, and do not reject it without at least hearing the reasons that we have to advance in its support.                                                                                     First, if you shut off as much as possible all access to natural light, and thereby create a need for artificial light, what industry in France will not ultimately be encouraged?

(3) Ran-dom Hyphens

Ever read an ebook and found a word with a ran-dom hyphen in the middle? It’s not just a typo.

Sometimes a word at the end of a line of text is too long and is continued on the next line. To let you know that the word is interrupted, the typesetter (or word processor) adds a soft hyphen at the end of the line — or sometimes the typesetter (or program) makes a mistake and adds a regular (hard) hyphen instead.

A soft hyphen is meant to stay in a word only if it is interrupted at the end of a line. Systems converting PDFs into ebooks don’t always know what to do with these and will often just turn them into hard hyphens. Thus, even if the word is not shared between two lines, it still has a hyphen in it.

For more on the when and why of ligatures, check out I Love Typography's "The Decline and fall of the ligature."

For more on the when and why of ligatures, check out I Love Typography’s “The Decline and fall of the ligature.”

 

(4) Ligatures

Printed books and their PDFs often have something called ligatures. A ligature is actually a combination of two letters that would otherwise look awkward next to each other. For example, f and i are often slurred together to avoid the awkward juxtaposition of the tip of the f and the dot of the i.

But an ebook converter won’t necessarily know what to do with ligatures and instead you’ll get a hyphen in the middle of a word, or a strange vertical line, or even a question mark to replace the ligature that once represented two letters.

These are only a few examples of why many ebook makers prefer to manually go through a text that is being converted from PDF to ebook: there are too many little details for a converting program to catch, and so the human eye is still vital in the process.

Think about how far we are from Gutenberg’s moveable type: a PDF may remind us of the beautiful, static pages Gutenberg offered the Western world, but the ebook redefines the notion of “moveable” type — with a well-made ebook (and often “handmade” ebook), each reader can move the type to create his own version of the text.

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Humane and Pro-Growth #1 Emigration & Immigration Law on Amazon

HumaneAndPro-GrowthBestsellerThis past Monday, Reason released Humane and Pro-Growth: A Reason Guide to Immigration Reform (prepared for electronic publication by Invisible Order). And today it is the #1 bestseller sold in the Amazon category “Emigration and Immigration Law.”

Congratulations to editor Shikha Dalmia and the Reason writers!

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Four Versions of Bourbon for Breakfast!

9781621290759_frontcoverInvisible Order is pleased and honored to have been involved in the production of all four versions of LFB’s new edition of Jeffrey A. Tucker’s Bourbon for Breakfast.

Four versions, you say?

Yes, four versions! This great collection of essays is available not only in a paperback edition but also as an eBook, a multimedia eBook (with videos of the author), and an audiobook narrated by Steven Ng.

And all four versions are in the top-five LFB bestsellers!

Invisible Order worked on all three text versions (eBook, paper, and multimedia) and also helped produce Steven Ng’s audio version (using our “editing” ears instead of pens).

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Filed under Austrian Economics, Ebooks, Economics, Libertarian Letters, Libertarian Theory, Publishing

New Release: Humane and Pro-Growth

Invisible Order is excited to announce the release of our latest project. We had the thrill of working on Reason‘s new ebook, Humane and Pro-Growth: A Reason Guide to Immigration Reform (edited by Shikha Dalmia). This collection of articles is an essential read for those thinking about —and rethinking — the current immigration debate.

We have a choice between raising the barricades further and ejecting people already here or moving toward a more open system that allows people to move about freely. This collection from Reason features the work of journalists, policy experts, and academics. It advances an informed discussion about realistic and workable reforms appropriate to America’s self-understanding as a Land of Immigrants.

Humane and Pro-Growth is available for Kindle, iPad, and Nook.

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Who Do You Need to Read Your Manuscript?

Someone recently asked me the difference between a reader and an editor, and the question forced me to think through some distinctions that have become fuzzier as publishing has changed over the last few decades.

A reader is someone who reads through your manuscript and gives you feedback on content — where the story or argument works, where it doesn’t, what isn’t clear. A reader can also be an expert on the subject covered in the book (or article), who can help the author or the publisher find factual errors in content or refine the argument. The key word here is feedback — the reader does not fix your manuscript.

What many new authors think of as the role of the editor, in so far as it still exists today, is really divided into at least three parts (if not four or five). You might think the editor is the person who reviews and sends comments about a manuscript, but in fact these days an editor is more likely to be the person who manages a publication, deciding what pieces go in a collection, what book goes under which imprint, what articles to include in a magazine issue or a newspaper, etc. Continue reading

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